Creating Meaningful Change
- Impacting the World -

Empowerment, Aliveness & Unstoppable Action

About Robbie

Let who you are speak so loudly, I can not hear what you are saying.


Robbie MacCue has more than 14 years experience in the EMS industry.  Currently, he is a flight paramedic with the Town of Colonie, NY. For more than 10 years, Robbie has served as President of Sand Lake Ambulance, a non-profit EMS organization in Upstate New York. In addition, Robbie is a CPR instructor who is passionate about empowering others to save more lives. He teaches physicians, nurses and Physician Assistants CPR at medical schools and hospitals throughout Manhattan with a medical training group, Medcon Associates.  Robbie graduated from Rensselaer Polytechnic Institute, Troy NY with a BS in Information Technology & Management Information Systems and provides business consulting that combines his love of technology with healthcare. He is now enrolled in the Case Western Executive MBA program and the Cleveland Clinic’s health care management track.

Robbie has partnered with the American Heart Association and cardiac arrest survivors to teach CPR to over 2,000 students at his home town high school in Averill Park, NY, and now they’re taking the message statewide. Robbie has helped spearhead a movement to pass a bill that added hands-only CPR to the health education curriculum in New York State. Due to his expertise, Robbie has appeared on XM Satellite Radio’s Doctor Radio show, a local NBC news affiliate, front page of NY’s Capital Region Times Union newspaper and Real Conversations, a talk show in NY’s Capital Region. In 2013, Robbie was awarded Advocate of the Year by the American Heart Association’s New York affiliate chapter.

With looming budget issues and other constraints, Robbie realized the need to transform his non-profit ambulance company and medical training company so he began diligently working  with leading communication authority and organizational change expert, Lisa Giruzzi. Together they were able to provide an intervention for the ambulance company that created a magnetic and thriving culture causing volunteer participation to more than double; exceeding 19,000 hours per year.  Additionally,  payroll expenses were reduced by over $20,000. Since the issues addressed at Sand Lake Ambulance are common among other EMS organizations, Robbie and Lisa are now taking their message nationwide to empower the EMS industry to create similar results. Together, Robbie & Lisa have formed the EMS Leadership Academy and are committed to having a global impact on Emergency Services worldwide.

EMS Leadership

Co-Founder of the EMS Leadership Academy

EMS Leadership Academy


Learn CPR

Two Steps to Save a Life. It's Really THAT Easy!

    • Spread the word! Share these funny & effective CPR videos.
    • Private classes for businesses & community organizations, minimum 10 people.
    • Need CPR, ACLS or PALS for work? I can provide training.



"Limits exist only in the mind" ~ Aristotle

Featured Projects, Including Completed or Works In Progress


Web & IT Services Provided

    • Designing the Website of Your Dreams
    • Transition Existing Website to WordPress Framework
    • Custom Graphic Designs
    • New Logo Design Service
    • Repair of Existing Logo Service
    • Website Hosting & Email Solutions
    • RingCentral “Cloud” based phone systems give you a professional and affordable solution for your business. Ask me for a custom analysis of your savings.

LifeForce Studios

The FindEMS project was created out of a collaborative grant, produced by film maker Laura Newman of LifeForce Studios, these videos can be used by any EMS organization looking to impact recruitment in their community.

It’s a touching and inspiring message that has compelled many people to action.




Thank you! I have received your message.






Albany, NY